A world that brings life to your dreams.
Our vision is to create an aesthetic world of wonder that serves as a catalyst for your imagination and creativity.
Join us in the realm of the INbtwn; a GAMIFIED HOTEL, RESTAURANT, THEATER, IMMERSIVE EXPERIENCES, and SENSORIAL SPAS + BATHS. We fuse design, luxury, service, and XR technology with immersive spaces to create a new kind of hospitality.
The Team
FOUNDER
Colleen Newell
CEO, CREATIVE DIRECTOR
Executive, designer, multi-channel retail leader, and emerging web3 artist and creator, Colleen has spent her career traveling the globe in search of beauty and a deeper understanding of cultures. Her passion and vision to design-work that provokes imagination and challenges barriers to what is possible led her to develop the INbtwn.
As the founder of the INbtwn, and parent company, the INbtwn STUDIOS, Colleen is working to define the aesthetic, Tech Nouveau. With roots in the organic, at times, biomorphic art nouveau period, the aesthetic is seen through a modern lens influenced by technology and previously unavailable manufacturing processes as well as fashion, street art, global travel, music and the use of layered pattern and color. She believes the alchemy to any great work is found in the details.
Colleen is the former EVP, design + merchandising at the renowned abc carpet & home in NYC and is a founding member of Chief. She and her work have been featured in Architectural Digest, Vogue, NY Times, Wall Street Journal, House Beautiful, Good Day NY, Brooklyn Magazine, the NY Post + more.
The Advisors
Kristina HenEy
EVP, CMO, CRO, CITY EXPERIENCES
Cultivator of fandom. Tribe builder. Live experience lover. Kristina has spent her career harnessing the power of live experiences. Whether it's at the NBA, Madison Square Garden, or most recently as the Chief Experience and Marketing Officer of Cirque du Soleil, she knows that live experiences have the power to bond and awe.
Nathan King
METAVERSE ARCHITECT, HEAD OF FEASIBILITY, NORTH AMERICA, GLOBAL XR INNOVATION LEAD, ACCENTURE
Innovation leader and emerging tech expert. Nathan puts his 20 years of startup experience as a 4 time founder to work in emerging technology, collaborating with organizations to reveal the true value of innovation and the next iteration of our internet. Currently in his role at Accenture, he guides Fortune 500 companies on how to leverage technology to support brand strategy and the evolution of user experience.
Kim Phoebus
CFO, EOS HOSPITALITY
Financial and operational hospitality expert. Kim has a passion to bring quality experiences to life with a focus on service. Her previous roles as CFO of brands such as Andre Balasz Properties and Thompson Hotels, key consulting roles for NeueHouse and Freehand hotels, and Director of Finance, the St. Regis have shown her attention to detail means the difference between a hotel and an experience.
Amy Chender
FOUNDER, BLUE SPHERE STRATEGIES
C-Suite leader and sustainability visionary. Amy has spent her career creating and implementing social responsibility and sustainability initiatives that set the standards for businesses to follow across industries. Most recently, she served as COO and Director of Sustainability, abc carpet & home and now advises early stage mission based entrepreneurs.